Fallon has been named lead agencyHenkel AG & Co.’s Loctite line of adhesives.
Adweek reports on the win for Minneapolis-based Fallon, which beat out five other finalists including DDB in Chicago and Milwaukee-based Cramer-Krasselt, which has handled the Loctite business since 2010.
Loctite, which makes a super-strength glue as well as adhesives such as Stick ‘n Seal and Threadlocker, is expected to spend more than $10 million on media next year, up from $4 million last year. The $4 million figure doesn’t include digital, however, and that’s expected to be part of Fallon’s assignment.
《Fallon lands creative role for Loctite》：
Fallon has been named lead agencyHenkel AG & Co.’s Loctite line of adhesives.
Adweek reports on the win for Minneapolis-based Fallon, which beat out five other finalists including DDB in Chicago and Milwaukee-based Cramer-Krasselt, which has handled the Loctite business since 2010.
Loctite, which makes a super-strength glue as well as adhesives such as Stick ‘n Seal and Threadlocker, is expected to spend more than $10 million on media next year, up from $4 million last year. The $4 million figure doesn’t include digital, however, and that’s expected to be part of Fallon’s assignment.