《Hand it Over to Henkel: Closing date fast approaching》：
All entries into the Hand it Over to Henkel project must be received by the end of the day on Monday, August 4.
Big opportunity for retailers to have Henkel manage the category
The project will see an independent DIY/hardware retailer win the chance to have adhesives and sealants specialist Henkel develop and manage its adhesives and sealants offer in store for a full year.
Throughout the 12-month project, Henkel will provide a category by category analysis of the business’ sales performance and identify opportunities for growth, supporting that plan with a variety of initiatives, including filling any gaps in the retailer’s offer – with initial infill stock supplied free of charge – enhancing merchandising and layout, recommending a better price architecture where needed, assisting in running relevant promotions and events, offering staff training and even providing a marketing budget to help the chosen retailer promote its business and any offers it is running via local advertising or leaflet drops.
DIY Week will monitor the progress of the venture and what impact Henkel’s actions have had on the retailer’s sales performance in the adhesives and sealants categories.
All entry forms will be assessed by representatives from DIY Week and Henkel, with finalists invited for a short interview.
To receive an entry form email Joanne Harrison on jharrison@datateam.co.uk stating Hand it Over to Henkel in the subject heading.
《Hand it Over to Henkel: Closing date fast approaching》：
All entries into the Hand it Over to Henkel project must be received by the end of the day on Monday, August 4.
Big opportunity for retailers to have Henkel manage the category
The project will see an independent DIY/hardware retailer win the chance to have adhesives and sealants specialist Henkel develop and manage its adhesives and sealants offer in store for a full year.
Throughout the 12-month project, Henkel will provide a category by category analysis of the business’ sales performance and identify opportunities for growth, supporting that plan with a variety of initiatives, including filling any gaps in the retailer’s offer – with initial infill stock supplied free of charge – enhancing merchandising and layout, recommending a better price architecture where needed, assisting in running relevant promotions and events, offering staff training and even providing a marketing budget to help the chosen retailer promote its business and any offers it is running via local advertising or leaflet drops.
DIY Week will monitor the progress of the venture and what impact Henkel’s actions have had on the retailer’s sales performance in the adhesives and sealants categories.
All entry forms will be assessed by representatives from DIY Week and Henkel, with finalists invited for a short interview.
To receive an entry form email Joanne Harrison on jharrison@datateam.co.uk stating Hand it Over to Henkel in the subject heading.