《DOW CORNING® CE-1874 MICROEMULSION TAKES FIRST PLACE IN TORCH OF TECHNOLOGY SHOWCASE AT NYSCC 2014》：
Midland, Mich. – Dow Corning, a global leader in silicones, silicon-based technology and innovation, today announced that Dow Corning® CE-1874 Microemulsion won first place in the 3rd Annual Torch of Technology Showcase at New York Society of Cosmetic Chemists’ (NYSCC) Suppliers’ Day 2014 in Edison, N.J. The new leading-edge microemulsion – which received the vast majority of showcase competition votes – provides exceptional hair repair and protection benefits to shampoos without compromising hair volume.
“We are honored to receive cosmetics industry recognition for our new Dow Corning CE-1874 Microemulsion through NYSCC’s prestigious Torch of Technology Showcase,” said Feifei Lin, North America Hair Care market leader, Dow Corning. “This innovative technology exemplifies our dedication to innovation and our commitment to customers by providing the breakthrough solutions they need to stay ahead of emerging trends.”
The NYSCC Torch of Technology Showcase is an annual competition that highlights the science of new cosmetic products and technologies. In this year’s contest, which was open to all attendees, the Dow Corning product captured more than one-third of total votes cast.
“The Torch of Technology Showcase enabled us to present the science of our Dow Corning CE-1874 Microemulsion and to educate attendees about its extensive benefits in hair care formulations,” Lin added. “It is an exciting technology that is clearly viewed by many as one that is raising the bar in hair care performance ingredients.”
Dow Corning CE-1874 Microemulsion is a recently introduced silicone material that addresses consumer demand for youthful, fuller hair. It provides hair repair and color protection benefits to shampoos without sacrificing hair volume. This clear, water-dispersible silicone polyether microemulsion can be used in standard, sulfate-free and clear shampoos to help increase the fullness of thin, tired-looking hair, repair dull, dry hair and protect and maintain the color of color-treated hair.
About Beauty and Personal Care
Dow Corning’s specialty silicone solutions help customers bring beauty to life in new and exciting ways by enabling the development of products that are unique and memorable, with an impact consumers can see and feel. Recent innovations range from amino silicone elastomer emulsions that provide differentiating hair styling and conditioning results to novel silicone resin technologies that inspire skin care products with longer-lasting, more beautiful wear. For more information, visit dowcorning.com/personalcare.
《DOW CORNING® CE-1874 MICROEMULSION TAKES FIRST PLACE IN TORCH OF TECHNOLOGY SHOWCASE AT NYSCC 2014》：
Midland, Mich. – Dow Corning, a global leader in silicones, silicon-based technology and innovation, today announced that Dow Corning® CE-1874 Microemulsion won first place in the 3rd Annual Torch of Technology Showcase at New York Society of Cosmetic Chemists’ (NYSCC) Suppliers’ Day 2014 in Edison, N.J. The new leading-edge microemulsion – which received the vast majority of showcase competition votes – provides exceptional hair repair and protection benefits to shampoos without compromising hair volume.
“We are honored to receive cosmetics industry recognition for our new Dow Corning CE-1874 Microemulsion through NYSCC’s prestigious Torch of Technology Showcase,” said Feifei Lin, North America Hair Care market leader, Dow Corning. “This innovative technology exemplifies our dedication to innovation and our commitment to customers by providing the breakthrough solutions they need to stay ahead of emerging trends.”
The NYSCC Torch of Technology Showcase is an annual competition that highlights the science of new cosmetic products and technologies. In this year’s contest, which was open to all attendees, the Dow Corning product captured more than one-third of total votes cast.
“The Torch of Technology Showcase enabled us to present the science of our Dow Corning CE-1874 Microemulsion and to educate attendees about its extensive benefits in hair care formulations,” Lin added. “It is an exciting technology that is clearly viewed by many as one that is raising the bar in hair care performance ingredients.”
Dow Corning CE-1874 Microemulsion is a recently introduced silicone material that addresses consumer demand for youthful, fuller hair. It provides hair repair and color protection benefits to shampoos without sacrificing hair volume. This clear, water-dispersible silicone polyether microemulsion can be used in standard, sulfate-free and clear shampoos to help increase the fullness of thin, tired-looking hair, repair dull, dry hair and protect and maintain the color of color-treated hair.
About Beauty and Personal Care
Dow Corning’s specialty silicone solutions help customers bring beauty to life in new and exciting ways by enabling the development of products that are unique and memorable, with an impact consumers can see and feel. Recent innovations range from amino silicone elastomer emulsions that provide differentiating hair styling and conditioning results to novel silicone resin technologies that inspire skin care products with longer-lasting, more beautiful wear. For more information, visit dowcorning.com/personalcare.